Why start with story?
Whenever I take on a strategic communications project, we begin with a Story Strategy. Whether it’s with a coaching client, a creative project with Arcana Creative, or an interview for Eco-Anxious Stories – well that’s another story.
By getting to the heart of a project before we get too far ahead of ourselves, tether each message, theme, and visual choice to an underlying narrative. Because storytelling is the language of meaning, and meaningful design can change the world!
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